Olivia Palermo has effortless, chic style. She looks like perfection walking the streets of New York . She is definitely one of my style icons, with her effortless look she’s one of the few women who manages to look paparazzi perfect.
From catwalks to luxury high-street brands like Whistles, leather never dates and each season leather pieces are dressed with heels, knits and accessories for cutting edge looks. I saved this season for one of Whistles biker jackets shown above, my next piece will be the dungarees!!!!
Colour blocking is one of the most versatile trends, blocking with bight contrasting colours or monochromic palettes. One key fact is to ensure the colours are solid, you can also block colours with patterns.
This trend doesn’t remain just for clothing, you can also incorporate it into your home and expand the trend of colour blocking throughout your whole life.
Reiss S/S13 collection is full of fine prints on variations of fabrics. Classic shapes are adorned with finest detailed prints like the snake silk shirt and short combo. Conjoining printed garments is an alternative and effortless summer look. This is shown by the shirt and shorts, and floral skirt and t-shirt in the pictures from Reiss’ lookbook.
Researching into the online fitting rooms- I came across Fits.me. It is a fairly new business established in 2010, and offers its service to mainly the luxury high-street retailers likes Pretty Green and Boden. It helps solves the issue with the fits of clothes online and gives precise fitting and measurement visualisations.
Topshop partnered with Google to launch the first interactive live streamed fashion show of its kind as part of London Fashion Week.
The fashion brand uses live HD micro-cameras built into the clothes to show the perspective of models like Cara Delevingne as they come down the catwalk. The live Model cam was inspired by player-cam technology used in US sports programming to give viewers different viewpoints during games.
Model cam - HD micro cameras used on models as they walk the runway for the first time.
Google+ - content created in the run up to the show including a digital diary fronted by models will be curated on Google+ pages.
YouTube - Topshop TV includes a customised feed to allow live-streamed content from the red carpet and behind the scenes to be broadcast on YouTube.
Be the buyer app - first ever fashion hangout app allows fans to drag and drop content to create mood boards using fashion and styles from the catwalk show. Video content from Topshop experts will offer tips and advice.
Be the creative app - a Google+ Hangout will offer access to stylists behind the scenes so that users can ask questions as the show is being prepared.
3D Google Maps - will allow users to see inside the venue at Tate Modern before the show.
In-store Google+ booth in London Oxford Street store allows shoppers to take photos and upload the images to an interactive window display that will live stream the catwalk show.
Fashion designerHenry Hollandtalks augmented reality magazines and live streaming at London Fashion Week
The guardian asked Henry -How are you using new technologies to improve customer experience and drive sales in-store and online?
(Henry’s response) We’re using social media platforms like Twitter, Instagram and Facebook to build a direct relationship with our consumers and bring to life the House of Holland experience. We monitor where our customers are coming from, how they shop, what they are buying and when they make purchases – from this we can see that a large proportion come from these channels. One key move for us was to integrate our online store within our Facebook profile, allowing customers to shop directly through Facebook as well as the main website.
(Guardian) Can you tell us a bit more about the augmented reality app with Aurasma and InStyle from last year?
(Henry) We worked with Aurasma to create an augmented reality magazine cover – this was a first for the industry and as far as I know, one of the first augmented reality magazine covers in the world. This season we are looking forward to the SS13 pre-collection for which we are developing similar technology using motifs used within the clothing, allowing us to animate and bring to life T-shirt graphics and placement prints.
(Guardian) What advice would you give retailers who are yet to adopt new technologies as part of their retail strategy?
(Henry) If you’re not using new technologies you’re missing out on a huge opportunity and allowing your competitors to get ahead of you in the race to reach consumers. I have only had positive experiences with embracing technology to support my business and I can wholeheartedly recommend it as a way of getting closer to your customer
This interview signifies how online shopping is rising and how retailers, designers and brands are all embracing new technologies to stay ahead of their competitors. Although the costs of these channels are expensive the long-term profitability of adopting them are to much to miss out on. 74% of people shop using their mobile phones and retailers are beginning to re-create a more engaging website for customers to access on digital devices in any location.
More and more businesses are adopting videos and images that come to life to help engage and interact with their target audience. This short films Is it an ‘eyegasm, a hairgasm, a hallucinatory headspin?’ Woodwork teamed up with Dutch photographer duo FotoFloor and production company Caviar to make it happen. Woodwork cut, pasted, juggled, mixed, mirrored and conjured up images with a photographic eye.
The video’s inspiration comes from the films of Man Ray and Luis Buñuel and in particular by Fernand Léger’s ballet méchanique. A model with a face that appears to be from another world moves graciously with an incredible effect.
With new technologies and advertising getter more innovative everyday…. its becoming harder for brands to promote themselves. Lynx however is a brand that has mastered unique advertising to reach customers, and this time they did it by hiding their advert! LCD screens were placed in the windows of a terrace building in Sydney which gave the impression that the videos were actually taking place inside each room. The catch…. was the videos could only be seen through Polaroid sunglasses that were handed out to the public.
“The voyeuristic delight of watching a steamy romp or even the hilarity of a dog swimming in a room filled with water were all on show. Chaos? Maybe. Fun? Definitely.”
working in the Birmingham Reiss store is such a temptation so want to constantly update my summer wardrobe, especially with all these pastel colours and flattering shapes.
The 1971 range is the new line that appeals to the younger consumer with quirky styles and bursts of colour. Mint green is definitely one of the core colours available in leather jackets, peplum shirts and leather shorts.